Cases

At MMSBY we love strong brand stories. That’s why we prefer to translate your challenges and opportunities into strategic key messages, complete with a recommended approach and a creative storyline. Our cases show the result of our brainery.

We proudly present a selection of our cases

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All Amsterdam Antwerp Content Marketing Influencer Marketing Public Relations Social Media

Lidl | The 1,000 Sorry’s

When Lidl asked us to reinforce its position as having the best-selling croissants in Belgium, we knew this wasn’t a story to amplify, it was one to rethink.

Lidl | From supermarket aisle to fashion statement

Together with ENFNTS TERRIBLES, MMBSY repositioned the Lidl x Nik Bentel Trolley Bag in a high-fashion editorial setting.

Lola Liza | Cinematic Summer

MMBSY supported LolaLiza with a one-of-a-kind fashion show in Brussels that celebrated diversity and real women on the runway. When LolaLiza asked for more than just a fashion show, we delivered a runway powered by real women, real energy, and real impact. By curating the right mix of media, influencers, and brand friends, we turned the evening into a lively brand moment that spread far beyond the venue.

La Redoute | Curated By Pieter Peulen

MMBSY teamed up with La Redoute Intérieurs and design curator Pieter Peulen to bring interior inspiration directly into the homes (and feeds) of style-conscious Belgians. By blending a premium gifting strategy with authentic influencer storytelling, we positioned La Redoute Intérieurs as a go-to brand for curated, design-led living.

Belgische Cardiologische Liga | Word Hardstarter

Every day, 30 people in Belgium suffer a cardiac arrest, yet only 15% of the population knows how to perform CPR. The Belgian Cardiological League wanted to emphasize this urgency and take action to turn bystanders into lifesavers. The goal was simple yet urgent: equip more Belgians with the knowledge and confidence to step in when it matters most.

Veritas | Love Your Legs

Veritas, a leading Belgian accessories retailer with 130 years of legwear expertise and the exclusive distributor of Stockx compression socks, identified a significant gap in public awareness regarding these benefits. Despite their potential to improve physical and mental health, compression stockings are underappreciated and misunderstood.

A.S.Adventure | Daily Dose of Nature Kids

A.S.Adventure launched the "nature triangle", an educational tool developed with five experts, a first in Belgium. The second edition of the Daily Dose of Nature campaign promotes the importance of outdoor play for children through a scientific manifesto and Héritier Tipo and Thomas De Smet (known from Ketnet) as ambassadors.

Sage Appliances | (Soft) launch Barista Touch Impress

In September, Sage Appliances, the high-end Australian brand of kitchen and coffee appliances, launched the innovative Barista Touch Impress. Knowing that an espresso machine can be complex, the brand created an appliance that guides you to the perfect cup of coffee, all in the snap of a finger.

Bristol | Het Perfecte Paar

With this campaign, Bristol seeks to not only be a beloved brand but also an anti-hero with whom families, of all compositions, can resonate. The target audience? Families in Belgium and the Netherlands, united by the shared experiences of parenthood.

Emma en Sieme voor podcast Bulldog Bold Dates

Bulldog | Bold Dates podcast

First encounters between bold artists. We proudly introduce ‘Bold Dates’, a podcast we created with Bulldog Gin. Witness the magic of honest conversations and unexpected connections between two creatives.

GIMBER | GIMBER x DVF

GIMBER, the young Belgian brand known for its organic and alcohol-free ginger concentrate, teamed up with renowned fashion icon Diane Von Furstenberg, who made fashion history 50 years ago with her iconic wrap dress.

Highland Park | Wild Waves

In a world where the whisky industry faces many challenges, Highland Park approached us with a quest for more brand awareness from their target audience. Under the guidance of star chef Gert De Mangeleer, we embarked on a hands-on culinary adventure paired with Highland Park.