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Cases

At MMSBY we love strong brand stories. That’s why we prefer to translate your challenges and opportunities into strategic key messages, complete with a recommended approach and a creative storyline. Our cases show the result of our brainery.

We proudly present a selection of our cases

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Veritas STOX

Veritas – Love your Legs

Belgian retailer Veritas, an expert in legwear with a heart for its customers, came to MMBSY with a clear challenge: 'How can we encourage as many Belgians as possible to take more care of their legs?'

Mayerline – Embrace Age

This International Women's Day, Mayerline wanted to offer a voice to women over 50 to talk about equality and how they are daily dealing with the double bias of being a woman and being ‘of age’.

A.S.Adventure – We care

By repairing, sharing, and recycling gear, A.S.Adventure wants to commit to a new retail model, contributing to leaving behind a better planet.

River Cleanup – World Cleanup Day 2021

To mark World Cleanup Day, River Cleanup and MMBSY launched a public awareness-raising campaign to highlight citizens' roles in combatting plastic pollution and littering in and around rivers.

Marciano by GUESS – Trunk Show

GUESS wanted to introduce its glamorous Marciano by GUESS Spring and Summer ’22 collection through a trunk show event in a way that embodied the brand’s values.

CKS – Collab with Julie Vermeire

Belgian fashion brand CKS, best known for its original designs and bright colors, introduced four Belgian faces to collaborate with for its 2021-2022 collections.

JBC – Breaking Stereotypes

Clothes do not simply express who we are, they also make us who we are. So, imagine a world where gender and gender-specific clothing makes no difference; that was the premise behind this campaign.
Veritas Crochet Club

It’s hip to be square – Crochet Club by Veritas

To put DIY crochet range in the spotlight in an old school manner, Veritas came knocking at our door. We got creative with our content & PR teams and brought "The Crochet Club" to life through video and photo content. We organized one DIY day to crochet together with Veritas and their ambassadors.
sage coffee journey event

Sage Appliances – Sage Coffee Journey Event

Last fall, Sage Appliances, the high-end Australian brand of kitchen and household devices, launched the innovative, compact and stylish Bambino espresso machine. And of course, this launch deserved an appropriate event!

DIM – Launch DIM Protect

Underwear brand DIM launched the innovative and accessible DIM Protect period panties in May 2021. A fairly new product that’s good for the planet, made accessible and easy to find/buy to many by DIM.

Niamh – Line extensions campaign

Belgium based brand Niamh, specialized in unique and premium baking mixes, decided to team up again with MMBSY for the launch of their four line extensions and we were beyond excited!
dennis van peel mazda

Mazda – Mazda MX-30 Instagram campaign

Car brand Mazda asked us to support the recent launch of their new electric car Mazda MX-30 with an influencer campaign on Instagram.

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