No MMBSY without sharp ambassadors

“Do you want a piece of me?” said no one ever, at work. Except for our mighty Mats.
Name any piece in our showroom, and Mats will know exactly where it’s from, how to wear it and how to give it the stage space it deserves.

This charming fashion lover goes out of his way to make stylists feel at home in our MMBSY showroom. He knows our brands like the back of his pocket, and goes all bananas when he can get his hands on styling, mixing and matching. Proactively calling a stylist upfront, giving them the heads-up on the latest goodies? Yup, as the saying goes: matching the right piece with the right person makes Mats a very happy man.

And since time is money, Mats prides himself on that swift service. A good briefing and a swing from his organizational wand is all it takes to create the perfect look with our brands.
A stylist’s dream? You betcha!

Dorothee speaks fashion fluently. Having a background in communication sure does help, and so does having a knack for Belgian brands!

She absolutely thrives in the ever-changing world of media, and loves to dig deep for her customers, going all the way to get to the core of her target audience.
Dorothee just oozes creativity and girl power.

Proud green girl, living life to the fullest without a car, trying to live sustainably and buying local.
Electronic dance chick, and the life of the party at all things alternative, dark and underground.

Our strong-willed trooper, but psst, she gets all gooey when she talks about her dog…

Karen Schellekens
PR manager

Meet Karen, woman of the world and our lovely Lady of the Lists.

This mademoiselle started out her PR-career in Paris, working with big whoppers such as HP and planning fancy lifestyle events. Just your average Communication intern, right?

After the Paris internship, she started working at Lewis in Antwerp, where she worked her PR-magic on a range of different clients. Going from lifestyle, to IT and healthcare. Expanding her boundaries, she moved to Edelman in Brussels where she truly experienced the buzzing European bubble feel.

Here at MMBSY, Karen’s customers in lifestyle and food are bound to be blown away by her crazy organizing skills. As a dedicated PR manager, Karen is our go-to person to start up a project from scratch, monitoring the process as she goes.
She absolutely loves it when things go according to plan, from an on-point big reveal to a happy customer with a big grin on his face.

Oh, and those lists…
If there would be a list-making-contest, Karen would take home gold, hands down. She just looooves to jot down things to do, to see, and even to eat. Even more so when she can tick them off.
Weekly meal planner? Check. A top ten of Antwerp’s hippest food hotspots? You betcha.

Fan of all things food, this curious lil’ chef can be found in her kitchen, trying out the latest recipes of Rens Kroes or Steffi Vertriest. Ben & Jerry’s is her all-time guilty pleasure, but so is her yoga subscription.

Meet our Miss Perfect: Shana!

When Shana is on to something, we can be sure she’ll nail it. Perfectionist, dutiful and with a great eye for detail, this lovely lady leaves nothing to chance and we love it!

Listening to her customers is key to her, and so is following up from a to z: from welcoming new accounts to getting in touch with stylists, sending out newsletters or visiting press events, Shana’s got it covered.
Enthusiastic team player and social bee.

Avid runner – hello, Ten Miles! – and amateur cook, always dressing her plates to perfection.

Fan of a particular red-haired singer who we were told not to mention… 🙂

All secret agents have exquisite taste, and so does this trend spotter and city chick. Our silent force, but don’t underestimate what lies beneath. With her nose for trends and an eye for detail, she knows all the ins before they’re even out there.

Margo knows her way around in the world of PR & magazines and is fluent in French after five years of working in Brussels. Ah oui!
Creative conceptual thinker at MMBSY, where she’s built up an impressive portfolio over the last seven years, always rethinking brands and their image until they’re just right.

Exotic by blood, being half-Indonesian, adventurous by nature. While the hipsters are sipping from their soy latte on Bali, Margo is already checking out under-the-radar hotspots with the locals.

Fan of revived eighties brands like Reebok, and with a hairdresser as a father, her Wonder Years were bound to be filled with big hairdo’s and neon track suits.

Might be caught singing to Eternal Flame, while packing her backpack for her next trip…

With a smartphone for a right hand, Helena sure knows how to get social.
Snapping pics before you can even say ‘hashtag’, creating jaw-droppingly cool Instagram posts and always swiftly swaying through the jungle of social media, on the lookout for anything exciting. (A bit like Jane, but way better dressed, though leopard prints have been making a comeback for a while now)

Being the boss lady of the beauty, fashion and lifestyle blog Five More Minutes (fivemoreminutes.be) , she’s a true insider who thinks like an influencer, getting all the tricks of the trade at first hand.
Needless to say that reaching out to fellow influencers is peanuts for this lovely lady!

Carpool karaoke guilty pleasure: Girls just wanna have fun, with a side of glitter make-up on weekends.

First you see some crazy curls bobbing up and down, then you spot her signature glasses and finally you hear that unmistakable burst of lovely laughter…
Meet our Marie, a digikid pur sang, who’s bound to take your story to the next digital level.

Ridiculously tech savvy, curious, witty and knowing precisely where to find the exact right information before you can even say ‘google it’, this woman knows the world wide web from the inside out. Need a snappy video for social? Someone to steer your digital project or whip up an online magazine? Marie’s on it, assembling a team of experts, making sure your digital story gets told the way it should be. Always with a smile and most likely with a quirky brooch on her sweater.

Having studied at the Belgian Advertising School, Marie knows how to wow her customers. She was there to monitor the very first steps of the new website of women’s magazine Libelle, happily launching new online projects while sharpening her online storytelling skills.

Did you know even Marie’s cute basset dog Pretzel is a true kid of his generation? Suffering from some serious FOMO, this handsome fella - an impressive 1,37 m of pure love - never misses an opportunity to sniff out where the party’s at. Or the cuddles.

Fun fact: every night, Marie goes on a digital detox. No phones in her bedroom, just that good ol’ sport, the alarm clock. Didn’t see that one coming, did you?

Do not be fooled by Chloé’s fresh, innocent face, because this driven little lady knows her hashtags from her stories like nobody else!

With a degree in Management and Communication, an eye for fashion and a work ethic that’s so buzzing that you could bottle it and sell it as a power drink, Chloé is the right gal on the right spot.

Forget about crazy cat lady, meet crazy map lady: when Chloé’s files are not organized and color-coded, her computer says no.
So rest assured: if you manage to get on Chloé’s to-do list, you can sleep soundly.

Tech-savvy and social media smart, Chloé will be scrolling through her Instagram at the crack of dawn. Lover of great photos and the type of girlfriend that keeps her man waiting to dig in until she’s snapped that perfect food shot.

Pinterest and nineties addict. Being born in those golden years, this fashionista knew that one day, her era would rise again. Crop sweaters, flared jeans and "Friends" on repeat: Chloé does it all, and she does it with pride.

Enthusiastic eater of avocados and avid sprayer of body mists.

As a former journalist at Flair, one of Belgium’s biggest women’s weeklies, Sabrina knows a good story when she sees one. And she has seen - and written - many.
Does not get shocked easily, which is great asset when she needs to keep her cool.
“You can tell Sabrina anything, and still she will never judge you”, a colleague once said.

Lover of language, with a knack for good copy and meaningful content.
For saying exactly the right thing at exactly the right time, using the exact right channel.
After years of experience on the other side of the magazine world, she knows precisely what works and what doesn’t. Spot-on press releases make her happy, making sure they get picked up by the right people even more.

She’ll treat her brands like a baby. Because she knows it’s not just about getting more clicks or cash, but about passion. Taking her time to sit down with a client goes without any question.
If she’s convinced, you can be sure anyone will soon be, too. That’s her superpower.

Sabrina is your go-to fixer: she’ll always ‘know someone or something’ to help you out, whether it’s a last-minute time slot in that talk show or a phone call to her vast PR-network.
“I’ll get my people to talk to your people”, but without the mafia voice and with more charm.

Might get caught doing a lil’ victory dance when spotting a press clipping that truly brings out her brand babies to the fullest.

Not a kitchen queen, but absolutely killing it in the take-out department.
Once she won a whole summer long worth of free delivery for being ‘one of Deliveroo’s 100 best customers’. Eat that!

“I love dressing up. But I also love sleeping.” • S. Bouzoumita

Boy oh boy, aren’t we lucky?

Scooping in not only one, but TWO marketing and branding master minds!
Meet Dries Henau & Yuri Vandenbogaerde, also known as ‘de Jongens’ (the Boys).

These guys happily help businesses in retail, travel and hospitality with concepting, branding and hospitality & customer experience.

You might also know this duo as the wicked creators of Wasbar, a genius cross-over concept combining a launderette with a trendy eatery. Or ‘Chez Claire’, putting the éclair on the fancy food map, making you feel you’re wandering into a haute couture Parisian p’tite patisserie.

Being tried and tested in marketing and branding, Dries and Yuri know their stuff. Having worked in the world of magazines, media (Corelio, Think Media) and fashion, these guys have been around for a while, getting skilled in advertising, events and even running a modelling agency!

Originality is what floats their boat, and watching Dries & Yuri whipping up a new batch of crazy concepts, is like being inside Willy Wonka’s head, for real.

Oy yes, the boys are (back) in town!

What’s in a name?

Knowing Dries & Yuri as the founders of PR & influencer agency AMBSSY, we decided to join forces and expand our MMBSY family even more, instead of bickering over a similar company name. The result is an inspiring collab that will boost not only the brands of MMBSY and future brands to come, but also our creative and strategic vison, without a doubt.
Their creative and strategically oriented minds will strengthen the brands of MMBSY and future brands to come.

Once running around from one jewelry store to another with a briefcase full of fancy diamonds, Myra’s now running that other gem, MMBSY, together with partner-in-crime Mie. Her diamond days might be over, but this fierce leading lady is only getting warmed up.

With a solid background in communication, a Master after Master in Fashion Management at the Polimoda in Florence and an internship at Natan, Myra knows (high end) fashion when she sees it. Working with demanding luxury brands taught her a love of great storytelling, quality and critical thinking.

Being half Italian and half Polish, no need to say family parties are always memorable at casa Nurski! Absolutely loves: a damn fine watch, shopping with her two kids – mini fashionistas in the make - and going dancing.

Oh, and if you want to know her secret dance move, you should ask her twin brother.