Influencer Marketing

Do you want to give a face and personality to your brand? With influencer marketing, we help you connect with your audience through authentic storytelling. Even better: we create tailor-made influencer campaigns that fit your brand perfectly.

A match made in heaven.

Social media is more than just a thriving tool to engage and communicate. It can be an extremely powerful business marketing tool if implemented strategically.

Did you know that word of mouth is one of the biggest factors behind purchasing decisions?

Before reaching out to a potential social media influencer, consider the Rs of influence: the potential level of engagement the influencer can create with an audience that’s valuable and relevant to your brand.

Relevance

The influencer shares content and develops a following which is relevant to your business and the particular market segment you want to target.

Reach

This is where it gets really interesting: the number of people you could potentially reach through the influencer’s following, adding value to your business.

Resonance

The potential level of engagement the influencer can create with an audience which is valuable and relevant to your brand. In other words, the ‘will it stick’-question.

We offer

A chat between you and us, to get to know each other, to define your needs and how we can serve you and your brand. Always step by step, carefully listening to your story.

A Benelux database with carefully selected and active influencers in diverse fields. Think fashion, beauty, travel, health, entertainment, interior decorating, automotive and much more.

Advanced profile data about our influencers at your fingertips. We scout and screen every influencer by hand, and ask them to complete our MMBSY checklist. We know everything, from engagement score to applause rate, and even the color of their eyes.

Finding influencers with authority and actual influence is key. Our partnerships are distinguished by their truthful tone. Above all, we are about real messages and honest endorsements.

Cases

Influencer Marketing

Highland Park | Wild Waves

In a world where the whisky industry faces many challenges, Highland Park approached us with a quest for more brand awareness from their target audience. Under the guidance of star chef Gert De Mangeleer, we embarked on a hands-on culinary adventure paired with Highland Park.

STRØM – EURO2020

As proud football supporters, we were more than happy when the four founders of STRØM asked MMBSY to support them in the PR and influencer marketing launch of their Euro 2020 collection.

The Ordinary – The O. Lab

It was MMBSY’s challenge to create and increase awareness for The Ordinary's mission and guide the launch of The O. Lab, The Ordinary’s online flag for the launch of new formulations, information database en digital community.

GUESS – #WhatMovesYou – TikTok campaign

Iconic clothing brand GUESS and MMBSY joined forces yet again to create an awareness and engagement campaign around the launch of their new activewear collection.

Vivaldis – Leaders & Legends

While the world roars with bombast, the Flemish business leader chooses simplicity and authenticity. Often feeling like the underdog, they bring a unique perspective that we absolutely love! Instead of trying to be someone they're not, we've teamed up with Vivaldis to embrace and celebrate that underdog spirit in Flemish business owners.

CKS – Collab with Julie Vermeire

Belgian fashion brand CKS, best known for its original designs and bright colors, introduced four Belgian faces to collaborate with for its 2021-2022 collections.