Influencer Marketing

Let our people get in touch with your people

Did you know that word of mouth recommendations are the primary factor behind 20 to 50% of all purchasing decisions?

Influencer marketing can get you there. Whether you like it or not, it has become part of the everyday marketing mix. An influencer can put a face on your brand and make it more human through authentic storytelling. And let’s be honest: everybody loves a good story.

Before reaching out to a potential social media influencer, you’ll need to consider the R’s of influence.

Relevance

The influencer is sharing content, developing a following which is relevant to your business and the particular market segment you want to target.

Reach

This is where it’s getting really interesting: the number of people you could potentially reach through the influencer’s follower base, bringing value to your business.

Resonance

The potential level of engagement the influencer can create with an audience which is valuable and relevant to your brand. The ‘will it stick’-question, so you will.

Meet our influencers

MMBSY has:

a Benelux database of more than 1000 carefully selected and active influencers in fashion, beauty, travel, health, entertainment, interior decorating, automotive and much more.
advanced profile data about our influencers at our fingertips. From their channels, age and location, to advanced data such as hair and eye colour, clothing size and shipping address. Eat this, Big Brother!
authentic influencers. The best influencers don’t know they are, and we managed to get hold of the pick of the bunch.