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Influencer Marketing

Do you want to give a face and personality to your brand? With influencer marketing, we help you connect with your audience through authentic storytelling. Even better: we create tailor-made influencer campaigns that fit your brand perfectly.

A match made in heaven.

Social media is more than just a thriving tool to engage and communicate. It can be an extremely powerful business marketing tool if implemented strategically.

Did you know that word of mouth is one of the biggest factors behind purchasing decisions?

Before reaching out to a potential social media influencer, consider the Rs of influence: the potential level of engagement the influencer can create with an audience that’s valuable and relevant to your brand.

Relevance

The influencer shares content and develops a following which is relevant to your business and the particular market segment you want to target.

Reach

This is where it gets really interesting: the number of people you could potentially reach through the influencer’s following, adding value to your business.

Resonance

The potential level of engagement the influencer can create with an audience which is valuable and relevant to your brand. In other words, the ‘will it stick’-question.

We offer

A chat between you and us, to get to know each other, to define your needs and how we can serve you and your brand. Always step by step, carefully listening to your story.

A Benelux database with carefully selected and active influencers in diverse fields. Think fashion, beauty, travel, health, entertainment, interior decorating, automotive and much more.

Advanced profile data about our influencers at your fingertips. We scout and screen every influencer by hand, and ask them to complete our MMBSY checklist. We know everything, from engagement score to applause rate, and even the color of their eyes.

Finding influencers with authority and actual influence is key. Our partnerships are distinguished by their truthful tone. Above all, we are about real messages and honest endorsements.

Cases

GIMBER – GIMBER x DVF
GIMBER – GIMBER x DVF

GIMBER – GIMBER x DVF

GIMBER, the young Belgian brand known for its organic and alcohol-free ginger concentrate, teamed up with renowned fashion icon Diane Von Furstenberg, who made fashion history 50 years ago with her iconic wrap dress.
Sage Appliances – (Soft) launch Barista Touch Impress
Sage Appliances – (Soft) launch Barista Touch Impress

Sage Appliances – (Soft) launch Barista Touch Impress

In September, Sage Appliances, the high-end Australian brand of kitchen and coffee appliances, launched the innovative Barista Touch Impress. Knowing that an espresso machine can be complex, the brand created an appliance that guides you to the perfect cup of coffee, all in the snap of a finger.
Veritas – Love Your Legs
Veritas – Love Your Legs

Veritas – Love Your Legs

Veritas, a leading Belgian accessories retailer with 130 years of legwear expertise and the exclusive distributor of Stockx compression socks, identified a significant gap in public awareness regarding these benefits. Despite their potential to improve physical and mental health, compression stockings are underappreciated and misunderstood.
Marciano by GUESS – Trunk Show
Marciano by GUESS – Trunk Show

Marciano by GUESS – Trunk Show

GUESS wanted to introduce its glamorous Marciano by GUESS Spring and Summer ’22 collection through a trunk show event in a way that embodied the brand’s values.
JBC – Breaking Stereotypes
JBC – Breaking Stereotypes

JBC – Breaking Stereotypes

Clothes do not simply express who we are, they also make us who we are. So, imagine a world where gender and gender-specific clothing makes no difference; that was the premise behind this campaign.
GUESS – #WhatMovesYou – TikTok campaign
Guess Tik Tok Campaign
GUESS – #WhatMovesYou – TikTok campaign

GUESS – #WhatMovesYou – TikTok campaign

Iconic clothing brand GUESS and MMBSY joined forces yet again to create an awareness and engagement campaign around the launch of their new activewear collection.

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