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Mie Van der Auwera

Mie has over 20 years of content creation background, creating content for Belgian's finest lovebrands; Libelle, Libelle Lekker, Libelle Mama, Femmes d'Aujourd'hui, Délices de Femmes d'Aujourd'hui, Flair, Feeling en Glam*it. So she knows how to get the message through, how to connect, how to engage, how to follow & slightly precede a vast target group. Her believe "You have to create value, if you want to capture it" And she believes that great content & state of the art communication are very powerful & influential tools in creating value for brands & their customers.

Are businesses on Instagram taken seriously?
Are businesses on Instagram taken seriously? – 4 influencers share their experiences FeaturedInfluencer Marketing

Are businesses on Instagram taken seriously? – 4 influencers share their experiences

Is it already day 4 of our International Women’s Week? Time flies when you get inspired! As mentioned in our previous post, social media is a very powerful platform. It offers many advantages, both personally and professionally. Today we’re taking a look on how Instagram…
Mie Van der Auwera
12/03/2020
How to deal with offensive messages on social media?
Social Media: how to deal with offensive messages – 4 influencers share their experiences FeaturedInfluencer Marketing

Social Media: how to deal with offensive messages – 4 influencers share their experiences

Day 3 of our International Women’s Week! Today we’re talking about inappropriate and offensive messages on social media. Social media is a very powerful tool these days and it provides us with many advantages on a personal, as well as a professional level. But the…
Mie Van der Auwera
11/03/2020
Is there a gender pay gap in the influencer industry?
Influencer industry: is there a gender pay gap? – 4 influencers share their experiences FeaturedInfluencer Marketing

Influencer industry: is there a gender pay gap? – 4 influencers share their experiences

In response to International Women’s Day, the following subject can’t be avoided: the gender wage gap. Even though Belgium is one of the better students in the classroom, the gender pay gap between women and men still remains quite large in many sectors. With the…
Mie Van der Auwera
10/03/2020

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