Food for thought Archives

Food for thought

Tips & tricks to cultivate an inclusive brand

These days consumers aren’t just buying your products, they’re buying your brand values. Which means you need to know your audience and realize your content marketing strategy isn’t a one size fits all. Your customers must be able to connect and identify themselves with your…

Mie Van der Auwera24/02/2022

Featured Content Marketing Food for thought Influencer Marketing

Video marketing: 7 key reasons to start

Social media has become a very fast paced environment, no one has time to read paragraphs of product descriptions and services you have to offer. Chances are you’re gone by the end of this sentence. By using video marketing, not only are we doing the…

Mie Van der Auwera08/08/2020

Featured Food for thought Public Relations

The perfect PR pitch: up close and personal – the 5 necessities of a PR pitch

Incoming: there is no such thing as the perfect PR pitch. Even with the right words in front of you, THE scoop of the day or the most exclusive interview EVER, you can still stumble on a journalist in a bad mood (sorry not sorry),…

Eline Vervloet29/05/2020

Featured Content Marketing Food for thought

Secrets in delicious storytelling handed to you on a plate

Delicious storytelling - Disclosure; I am a food lover myself. I love to eat. I prefer going to restaurants every evening. You could say wining and dining are my hobbies and on a good day I even like to cook.And even so, nothing could prepare…

Mie Van der Auwera21/04/2020

Featured Food for thought Public Relations

Digital PR at the crossroads of crisis and opportunity

A digital press release written on a Friday afternoon, might not be relevant anymore on Monday morning. Corona puts digital PR in crisis mode too. Luckily in PR, when the narrative of the market changes, we can quickly change the story. And every story has…

Gaya Vermeylen17/04/2020

Featured Content Marketing Food for thought

How storytelling can help your brand during COVID-19

Are you one of those people who can recite every Friends episode word for word? Or can you remember how you felt when princess Leia died in the Star Wars saga? If the answer is yes, then you already know the importance of great storytelling:…

Karen Van Gucht14/04/2020

Featured Food for thought

6 key rules for crisis communication

Our world is currently going through a massive crisis of an unseen format. Although it has an impact on each and every one of us, some businesses are really going through the wringer. The last thing you want to do as a company is making…

Gaya Vermeylen09/04/2020

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