May 2020

Featured Food for thought Public Relations

The perfect PR pitch: up close and personal – the 5 necessities of a PR pitch

Incoming: there is no such thing as the perfect PR pitch. Even with the right words in front of you, THE scoop of the day or the most exclusive interview EVER, you can still stumble on a journalist in a bad mood (sorry not sorry),…

Eline Vervloet29/05/2020

Content Marketing Featured

Experiential content – A way to engage your audience

Experiential content In a time of social distancing, we are closer than ever. We have found a way to connect and engage. With our loved ones and our favourite (local) brands. We act human, in a digital way. The big question on everyone’s mind: will…

Karen Van Gucht15/05/2020

Hygiene, hub, hero, a strong Content Plan

Content Marketing Featured

Hygiene, hub, hero – The 3 basic building stones of a strong Content Plan

At MMBSY we create content plan based on the hygiene hub hero model. This model is a content model first used by Google for YouTube publishers. The leading principles however can be applied to all forms of content planning. Let us break it down for…

Mie Van der Auwera12/05/2020

Influencer Marketing Content Marketing Featured

Influencer Marketing: 5 reasons why you should invest now

It’s safe to say that during the last month we’ve all gone through the wringer. COVID-19 has not been easy on any of us. However, the virus has also clearly shown us how quickly people can adapt and how much we rely on each other.…

Eline Vervloet08/05/2020

Fashion Featured

The FW20/21 trends breathe planet earth and a new conscious

The plastic soup, globally increasing temperatures, forest fires in Australia and to top it off, a pandemic that is afflicting the entire world. Crises like these trigger the realization that we are helping ourselves and the planet into the abyss. This heightened awareness of caring…

Mie Van der Auwera04/05/2020

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The perfect PR pitch: up close and personal – the 5 necessities of a PR pitch

Experiential content – A way to engage your audience

Hygiene, hub, hero – The 3 basic building stones of a strong Content Plan

Influencer Marketing: 5 reasons why you should invest now

The FW20/21 trends breathe planet earth and a new conscious

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