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Future-forward branding: harnessing the power of 2024 macro trends FashionFood for thoughtInfluencer Marketing

Future-forward branding: harnessing the power of 2024 macro trends

In today's dynamic business landscape, where change is constant and consumer preferences evolve rapidly, staying responsive and attuned to macro trends is instrumental for brands seeking sustainable success. From fostering innovation and expanding market reach to promoting social responsibility, the positive outcomes of aligning with…
Héloïse Selleslag
12/12/2023
Lee Cooper’s Caroline De Coker & interior designer Anneke Crauwels on their position as female CEO FeaturedFood for thought

Lee Cooper’s Caroline De Coker & interior designer Anneke Crauwels on their position as female CEO

Today, on the 8th of March, we celebrate all women. The women who we look up to, who we love and cherish so deeply, those around us and those further away. On International Women’s Day, we show them that their existence and efforts are valued,…
Héloïse Selleslag
08/03/2023
5x TRENDS: What you should know about our digital usage Content MarketingFood for thoughtInfluencer Marketing

5x TRENDS: What you should know about our digital usage

Digital media are taking over the world, resulting in numerous trends and evolutions in our digital usage. Every year, Imec Digimeter provides an overview of this digital usage among the Flemish population. How much has really changed and which platforms are still popular? Does influencer…
Héloïse Selleslag
07/06/2022
influencer marketing
A method to the influencer madness: how to choose the right influencer for your growth strategy Influencer Marketing

A method to the influencer madness: how to choose the right influencer for your growth strategy

Influencer marketing is an increasingly important part of your (future) marketing strategy. 20,3% of Flemish youngsters have bought something in the last three months because they were inspired by an influencer. No time to waste to embrace influencer marketing. Still a bit reluctant or don’t…
Gaya Vermeylen
01/02/2021

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