Social Trends Archives

Future-forward branding: harnessing the power of 2024 macro trends Fashion Food for thought Influencer Marketing Social Trends

Future-forward branding: harnessing the power of 2024 macro trends

In today's dynamic business landscape, where change is constant and consumer preferences evolve rapidly, staying responsive and attuned to macro trends is instrumental for brands seeking sustainable success. From fostering innovation and expanding market reach to promoting social responsibility, the positive outcomes of aligning with…

Héloïse Selleslag12/12/2023

How to boost your social media presence in 2023 Content Marketing Social Trends

How to boost your social media presence in 2023

Social media are part of an ever-changing landscape. There is so much to focus on and so much that can be done, but where to start? It’s normal to feel a little lost during the journey to establishing a good social media presence. Luckily, we’re…

Héloïse Selleslag15/06/2023

Lee Cooper’s Caroline De Coker & interior designer Anneke Crauwels on their position as female CEO Featured Food for thought Social Trends

Lee Cooper’s Caroline De Coker & interior designer Anneke Crauwels on their position as female CEO

Today, on the 8th of March, we celebrate all women. The women who we look up to, who we love and cherish so deeply, those around us and those further away. On International Women’s Day, we show them that their existence and efforts are valued,…

Héloïse Selleslag08/03/2023

Trend report: tomorrow’s trends in food & drinks Content Marketing Featured Food for thought Social Trends

Trend report: tomorrow’s trends in food & drinks

Millennials and Gen Z have a new outlook on life and consumption: sustainable, healthy and local products are winning the race, and alternative options like vegan, plant-based and alcohol-free are in high demand. Let’s dive into the current and upcoming trends in the food and…

Mie Van der Auwera26/10/2022

5x TRENDS: What you should know about our digital usage Content Marketing Food for thought Influencer Marketing Social Trends

5x TRENDS: What you should know about our digital usage

Digital media are taking over the world, resulting in numerous trends and evolutions in our digital usage. Every year, Imec Digimeter provides an overview of this digital usage among the Flemish population. How much has really changed and which platforms are still popular? Does influencer…

Héloïse Selleslag07/06/2022

Content audit: what’s in a name? A checklist Content Marketing Social Trends

Content audit: what’s in a name? A checklist

Brainstorming about new content… It’s fun, exciting, and most importantly, it sparks new ideas. As humans, it’s our instinct to look ahead. But maybe, just maybe, we should be reflecting on our existing content to make sure it’s still doing its job. Insert: a content…

Mie Van der Auwera19/05/2022

5 social media and content marketing trends on the rise for 2022 Content Marketing Social Trends

5 social media and content marketing trends on the rise for 2022

Creating meaningful content that resonates with your audience, is every company’s dream. And gone are the days when you could just have a standard website, pay for Google ads, and expect potential clients to come your way. Today you need different content types, from video…

Mie Van der Auwera24/01/2022

Clubhouse is booming: A 2-step beginner’s guide from A to Z Social Trends

Clubhouse is booming: A 2-step beginner’s guide from A to Z

In case you haven’t heard yet, there’s a new kid on the block: Clubhouse. No, it’s not a hot new nightclub. In fact, it's the fastest growing app of the century. Everyone is desperate to be invited to this exclusive audio-only social media platform packed…

Mie Van der Auwera19/02/2021

A method to the influencer madness: how to choose the right influencer for your growth strategy Influencer Marketing Social Trends

A method to the influencer madness: how to choose the right influencer for your growth strategy

Influencer marketing is an increasingly important part of your (future) marketing strategy. 20,3% of Flemish youngsters have bought something in the last three months because they were inspired by an influencer. No time to waste to embrace influencer marketing. Still a bit reluctant or don’t…

Gaya Vermeylen01/02/2021

8 x Social media in 2021: tips & quick wins Social Trends

8 x Social media in 2021: tips & quick wins

Do Reels really matter? Or should TikTok be your go-to platform? What can the new Instagram Guides tool mean for your business? Read all about the quick wins to boost your social media strategy in 2021! #1 Jump on the ‘Reel’ bandwagon If you didn’t…

Mie Van der Auwera26/01/2021

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