Mie Van der Auwera, Author at MMBSY

Mie Van der Auwera

Mie has over 20 years of content creation background, creating content for Belgian's finest lovebrands; Libelle, Libelle Lekker, Libelle Mama, Femmes d'Aujourd'hui, Délices de Femmes d'Aujourd'hui, Flair, Feeling en Glam*it. So she knows how to get the message through, how to connect, how to engage, how to follow & slightly precede a vast target group. Her believe "You have to create value, if you want to capture it" And she believes that great content & state of the art communication are very powerful & influential tools in creating value for brands & their customers.

Featured

Everyday Love Stories: MMBSY Kick-Off Days FW23

Fall head over heels with a fall/winter season full of passion, in the world of fashion, beauty, drinks and deco. Our need for interpersonal interactions is back, and better than ever. Feel the connection at our Everyday Love Stories. We’re putting our hearts on the…

Mie Van der Auwera28/03/2023

Featured

MMBSY Happy Days SS23: Moodrise

A new season means a chance for all of us to push the reset button, even if only for a little while. Life right now is all about enjoying the moment, being spontaneous, and living life to the fullest, while keeping a critical eye on…

Mie Van der Auwera18/10/2022

Food for thought

Tips & tricks to cultivate an inclusive brand

These days consumers aren’t just buying your products, they’re buying your brand values. Which means you need to know your audience and realize your content marketing strategy isn’t a one size fits all. Your customers must be able to connect and identify themselves with your…

Mie Van der Auwera24/02/2022

Content Marketing

Content marketing agency – 4 reasons why you need one

Podcasts, blogs, video… content marketing is king. And it’s the case for pretty much every business in every industry. “Even for my business?” I hear you thinking. The answer to that is: Hell yes! To obtain content success, it often requires you to play the…

Mie Van der Auwera27/10/2021

Content Marketing

Why magazines should be part of your content strategy

It’s a love story. Really! Magazines are hardly a new format, but it is one that is often overlooked. Much has changed over the years but the possibilities of a magazine are endless. For Mie, MMBSY co-founder and former editor-in-chief of some of Belgium’s leading…

Mie Van der Auwera20/04/2021

Content Marketing

6 golden rules for a must-read magazine

From a cover that grabs your attention to content pages that pack a punch: How do you make a magazine that’s worth the read? Mie, our very own co-founder and former editor-in-chief of some of Belgium’s leading magazines shares her 6 golden rules ( and…

Mie Van der Auwera20/04/2021

Uncategorized

Top 6 reasons why email marketing is important

Boring emails straight to your spam folder? We say: no more. Social media is a great way to attract consumers, obviously. But, did you know that email marketing is still one of the most effective marketing tools to reach your costumers? 59% claims email marketing…

Mie Van der Auwera15/04/2021

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Mie Van der Auwera

Everyday Love Stories: MMBSY Kick-Off Days FW23

MMBSY Happy Days SS23: Moodrise

Tips & tricks to cultivate an inclusive brand

Content marketing agency – 4 reasons why you need one

Why magazines should be part of your content strategy

6 golden rules for a must-read magazine

Top 6 reasons why email marketing is important

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