Lola Liza – Cinematic Summer

MMBSY supported LolaLiza with a one-of-a-kind fashion show in Brussels that celebrated diversity and real women on the runway. When LolaLiza asked for more than just a fashion show, we delivered a runway powered by real women, real energy, and real impact. By curating the right mix of media, influencers, and brand friends, we turned the evening into a lively brand moment that spread far beyond the venue.

La Redoute – Curated By Pieter Peulen

MMBSY teamed up with La Redoute Intérieurs and design curator Pieter Peulen to bring interior inspiration directly into the homes (and feeds) of style-conscious Belgians. By blending a premium gifting strategy with authentic influencer storytelling, we positioned La Redoute Intérieurs as a go-to brand for curated, design-led living.

Belgische Cardiologische Liga – Word Hardstarter

Every day, 30 people in Belgium suffer a cardiac arrest, yet only 15% of the population knows how to perform CPR. The Belgian Cardiological League wanted to emphasize this urgency and take action to turn bystanders into lifesavers. The goal was simple yet urgent: equip more Belgians with the knowledge and confidence to step in when it matters most.

Veritas – Love Your Legs

Veritas, a leading Belgian accessories retailer with 130 years of legwear expertise and the exclusive distributor of Stockx compression socks, identified a significant gap in public awareness regarding these benefits. Despite their potential to improve physical and mental health, compression stockings are underappreciated and misunderstood.

A.S.Adventure Daily Dose of Nature Kids

A.S.Adventure – Daily Dose of Nature Kids

A.S.Adventure launched the "nature triangle", an educational tool developed with five experts, a first in Belgium. The second edition of the Daily Dose of Nature campaign promotes the importance of outdoor play for children through a scientific manifesto and Héritier Tipo and Thomas De Smet (known from Ketnet) as ambassadors.

Sage Appliances – (Soft) launch Barista Touch Impress

In September, Sage Appliances, the high-end Australian brand of kitchen and coffee appliances, launched the innovative Barista Touch Impress. Knowing that an espresso machine can be complex, the brand created an appliance that guides you to the perfect cup of coffee, all in the snap of a finger.

Ellemieke Vermolen

Bristol – Het Perfecte Paar

With this campaign, Bristol seeks to not only be a beloved brand but also an anti-hero with whom families, of all compositions, can resonate. The target audience? Families in Belgium and the Netherlands, united by the shared experiences of parenthood.

GIMBER – GIMBER x DVF

GIMBER, the young Belgian brand known for its organic and alcohol-free ginger concentrate, teamed up with renowned fashion icon Diane Von Furstenberg, who made fashion history 50 years ago with her iconic wrap dress.

Lierac – Campaign Lift Integral & probiotic cleansers

French dermo-cosmetic brand Lierac, renowned for its focus on skin well-being, underwent a transformative journey recently. With the launch of the Lift Integral line, an innovative collection of anti-aging products, along with a reimagined range of probiotic cleansers, Lierac had unveiled exceptional offerings.

Emma – Sleep Event

Emma has a clear-cut mission: to be the world's leading and most reliable sleep brand. With this ambitious goal in mind, they sought assistance from MMBSY to take their brand to new heights in Belgium, which is an emerging market for Emma.