Marciano by GUESS Trunk Show

The challenge

GUESS wanted to introduce its glamorous Marciano by GUESS Spring and Summer ’22 collection through a trunk show event in a way that embodied the brand’s values. The event was to be hosted for GUESS lovers, customers, and clients, Sabato Magazine readers, Belgian VIPs, local movers and shakers, and most importantly potential new customers that weren’t yet familiar with the brand. The ultimate goal was to create brand awareness and elevate the perception of the Marciano by GUESS brand, and of course to enjoy a fun evening of shopping.

The work

MMBSY organized a luxurious event, inviting over 40 VIPs and influencers, commercial and editorial profiles from Belgium’s most renowned magazines, together with a long list of interesting names and potential clients for GUESS, from our own personal network. We proposed a carefully curated guest list, advised on a premium location, qualitative catering, and fun beats that were indispensable and would contribute to the overall success of the evening. All the VIPs and influencers were dressed in Marciano by GUESS, and were the center of attention during the evening. 

The event took place at Botanic Sanctuary Antwerp, where the collection was displayed and viewed by our guests in one of the elegant halls of this historic and luxurious site. Guests made their presence clear by posting throughout the evening, mentioning and tagging Marciano or GUESS, and all content produced at the event was able to be used by GUESS on their own social media channels, engaging their audience and community throughout the evening. 

The results

Immersing our guests in the world of Marciano by GUESS through a beautiful experience ensured that they created qualitative online content for the brand, and heightened brand awareness. The event MMBSY organized,  introduced a broad audience to Marciano by GUESS and new potential clients to the brand, and elevated the perception of the clothes and accessories to a Belgian audience.  

The figures

• • Total reach: 1.028.833 
  • Total PR value: € 34.660
  • Number of MMBSY delivered attendees: 77
  • Number of publications: 46