Influencer Marketing

Do you want to give a face and personality to your brand? With influencer marketing, we help you connect with your audience through authentic storytelling. Even better: we create tailor-made influencer campaigns that fit your brand perfectly.

A match made in heaven.

Social media is more than just a thriving tool to engage and communicate. It can be an extremely powerful business marketing tool if implemented strategically.

Did you know that word of mouth is one of the biggest factors behind purchasing decisions?

Before reaching out to a potential social media influencer, consider the Rs of influence: the potential level of engagement the influencer can create with an audience that’s valuable and relevant to your brand.

Relevance

The influencer shares content and develops a following which is relevant to your business and the particular market segment you want to target.

Reach

This is where it gets really interesting: the number of people you could potentially reach through the influencer’s following, adding value to your business.

Resonance

The potential level of engagement the influencer can create with an audience which is valuable and relevant to your brand. In other words, the ‘will it stick’-question.

We offer

A chat between you and us, to get to know each other, to define your needs and how we can serve you and your brand. Always step by step, carefully listening to your story.

A Benelux database with carefully selected and active influencers in diverse fields. Think fashion, beauty, travel, health, entertainment, interior decorating, automotive and much more.

Advanced profile data about our influencers at your fingertips. We scout and screen every influencer by hand, and ask them to complete our MMBSY checklist. We know everything, from engagement score to applause rate, and even the color of their eyes.

Finding influencers with authority and actual influence is key. Our partnerships are distinguished by their truthful tone. Above all, we are about real messages and honest endorsements.

Cases

Influencer Marketing

Veritas – Love your Legs

Belgian retailer Veritas, an expert in legwear with a heart for its customers, came to MMBSY with a clear challenge: 'How can we encourage as many Belgians as possible to take more care of their legs?'

Freedom Moses – Launching KUSH

For the very first time, trendy slipper brand Freedom Moses designed a winter slipper – KUSH - to also equip its customers with the same effortless cool vibes in colder times. But how do we show the Belgian and Dutch press in an engaging manner that Freedom Moses is not just a summer brand? In comes MMBSY!

Marciano by GUESS – Trunk Show

GUESS wanted to introduce its glamorous Marciano by GUESS Spring and Summer ’22 collection through a trunk show event in a way that embodied the brand’s values.

Tamaris – Garden of Eden

Tamaris launched their new shoe collection and wanted it to be urban, elegant and daring.

Mazda – Curated By MMBSY event CX-60

Bringing together the worlds of Japanese craftsmanship and photography, art director Marie Wynants is a perfect match for the all-new Mazda CX-60, which got to shine in front of her lens. During the event, guests could enjoy an exquisite dinner and admire Marie’s work, as well as learn all there is to know about Mazda.

A.S.Adventure – Daily Dose of Nature

A.S.Adventure wanted to launch an awareness campaign on World Health Day, that encouraged Belgians to embrace the benefits of nature and engage in daily walking for the betterment of their physical and mental health.