The Challenge
Urban, elegant and daring. These were the keywords Tamaris wanted to inforce with the launch of their new shoe collection. Their brand mission “comfort meets fashion” also had to be on the forefront of the campaign. Moreover the content created had to emanate an international look & feel, hence it was also used abroad.
- Content creation owned media:
- 2 video’s
- 55 high res photo’s
- 4 Instagram posts + 6 Instagram stories
The Work
We selected two inspiring macro influencers to channel their inner goddess, in a garden of Eden setting on a rooftop in the center of Antwerp. The message? “We know what we want and are not afraid to go for it. We don’t want a red apple; we want comfy red heels. We love nature, but we prefer it combined with the concrete jungle we live in.” With video/photography we took nature into the Fall/Winter with a setting that combines industrial concrete with ample greenery.
The Result
The influencers Lotte Feyen and Gaelle Van Rosen posted about their Tamaris favorites with the created content on their owned channels. The 2 dynamic videos were spread internationally by Tamaris.
The numbers
- 44.800 K fanbase reached
- 13,83 % engagement rate
- 35.500 impressions
