The Challenge
Generating awareness for the Viktor & Rolf perfume Flowerbomb globally to further build on the Flowerbomb franchise.
The Work
Developed a global press strategy which included an editorial photo shoot and an exclusive press and VIP event at Le Meurice in Paris with special guest and international superstar Grace Jones.
The Results
The event was attended by over 200+ global media, international celebrities and influentials which resulted in extensive global coverage in print and online media.
