The Challenge
Uniting the worlds of fashion, design, music & lifestyle, the launch campaign
for the new W Amsterdam Hotel positioned it as the destination of choice for
local and global tastemakers.
The Work
The “Connect and Exchange” platform showcased Amsterdam’s relationship
with the world, bringing the city’s rich history, vibrant culture and unique
outlook together, in a series of stunning live events. We brokered partnerships
with Amsterdam’s leading musicians, artists and influencers and partnered
with one of the city’s hottest designers.
The Results
- The launch of W Amsterdam was referred to as the opening of the year
2015 in many media outlets - Over 236 pieces of coverage achieved across local and international lifestyle,
travel and news titles - 160+ Dutch media attended the premiere party with VIP guest Doutzen
Kroes - Coverage secured in titles such as Wallpaper*, VOGUE, ELLE UK, Het Parool,
Volkskrant, FD Persoonlijk, Conde Nast Traveller, Sleeper, etc.
