The Challenge
Creating an experiential and impactful launch event introducing Reebok
Crossfit to consumers and indirectly to potential B2B clients on a local and
international level.
The Work
A number of bespoke shipping containers cleverly transformed into mobile
Reebok CrossFit boxes/gyms landed in key cities across Europe, driving the
message that Reebok CrossFit can be done anywhere, at any time.
The Results
Landing containers in iconic locations in key markets – such as the Centre
Pompidou in France and against the backdrop of Tower Bridge in London –
a series of local PR launches featuring relevant celebrities and CrossFit
affiliates, generated both local and international buzz.
