La Redoute, known for its’ interior and fashion products, wanted to highlight their latest winter collection and bring across their new seasonal trends. To make the campaign relatable to consumers, we focused on the ‘stay at home’ moment.
We launched a pitch to find the genuine La Redoute ambassadors for the brand. The 10 chosen social influencers selected their favorite items from the collection, created content in their homes and showed their fanbase how they create their perfect ‘Namastay’ moment at home.
Out of more than 100 candidates we picked the 10 best suited influencers for this campaign. More than 40 publications were created with the new collection.
- 272 000 fanbase reached
- 13 000 people engaged
- 7.8 % engagement rate
- 229 000 impressions