The Challenge
Wedding and event website salino.be launched a national poll amongst brides and brides-to-be to get insights on their wedding intentions to get a feeling of what is hot and what is not on the Belgian market. They wanted to use the statistics to get press coverage but they did not know how. That’s where we stepped in.
The Work
We made a content plan of a newsletter that would intrigue the press. First of all, we sent out a general newsletter with some big conclusions and topics that would stand out from the crowd. Like the fact that we love a Pinterest wedding but that in the end, we are still quite traditional.
Then we zoomed in on specific topics that future brides and grooms are always curious about. Money and budget, sex and honeymoon and last but not least the use of smartphones and the good old wedding fails.
Not only did we write our tongue-in-cheek and informational newsletters we always finalised them with a call to action. An interview, admission to the complete poll, and the inspiration for wedding venues on the salino.be site etc.
The Results
Salino.be ended up being portrayed on a full page of the weekend edition of Het Nieuwsblad, one of Belgians finest newspaper. The strong content-driven approach in the PR newsletters and personal follow up got our client also in numerous online media with high potential reach.
