The Challenge
After a successful holiday collab between An Lemmens and Tatiana Silva and LolaLiza in 2019, both power ladies were excited to join forces for a second time and design a high-summer collection with LolaLiza. For the launch of the collection, a big launch event was planned to celebrate with press and LolaLiza customers. But then, Covid-19 happened. Events were cancelled, social distance was required and social bubbles had to be kept small. That meant, no physical launch event, but with some creativity and a quick shift in mind-set, MMBSY introduced the LolaLiza e-pero for press and Facebook live collection launch for consumers.
![](https://www.mmbsy.com/wp-content/uploads/2020/09/An-Lemmens-FB-Live-2-e1600677701674.jpg)
The Work
After thoroughly exploring LolaLiza’s needs and the opportunities in current circumstances, MMBSY took care of the concept creation and production of both online events. In stead of creating a physical event for press we created the ‘LolaLiza e-pero’. A virtual apero moment with both co-designers, LolaLiza and selected press. All press ‘attendees’ received an e-pero box: a LolaLiza branded box filled with snacks and cava to celebrate the launch of the collections. During the e-pero journalists were informed on all details of the collection and were able to interview all parties. Personal, fun and successful press moment? Check!
Next up, MMBSY hosted a Facebook live for all LolaLiza lovers. MMBSY created an intimate setting in our showroom where both An Lemmens and Tatiana Silva hosted and individual Facebook live session. Both co-designers informed the viewers on the collection and their personal experience. Viewers were able to send in their questions and were answered by An and Tatiana. As a final layer of the Facebook live the viewers were able to exclusively shop the collection before the launch. Interactive, personal and engaging consumer moment? Check!
Results LolaLiza E-Pero
- 8 press attendees from a-list fashion and lifestyle titles
- Print publications: 11
- Online publications: 30
- Total reach: 26.803.694
Results LolaLiza Live
- FB live viewers: 76.000 (52.000 An Lemmens & 24.000 Tatiana Silva)
- Exponential increased sales: 7x more sales than the average daily revenue
- A return on investment multiplied by 8
![](https://www.mmbsy.com/wp-content/uploads/2020/09/LolaLiza-E-pero-box-1-e1600674143340.jpg)