The Challenge
Introducing Reebok ZigTech, an innovative footwear and apparel
collection by Reebok, across the EMEA territories in an educative and
experiential manner in order for media and consumers.
The Results
To add credibility to the product offering, world renowned, F1 champion
Lewis Hamilton starred in a series of events and appearances across
Europe which resulted in coverage in a vast number of international
media outlets.
