The Challenge
Substrals’ objective was to amplify their brand USP: everything for a healthy garden, plants and terrace. In order to do so, we launched a brand new Instagram page for them and created a devoted and loyal follower base, which we’re all looking for plant inspiration.
The Work
The Instagram page ‘@substralbe’ has a strong focus on plant inspiration and plant ‘hypes’. In combination with easy tips & tricks on how to keep your plants healthy, we were able to intrigue and inspire the green followers. Several story highlights were launched, to show and bundle Substrals’ expertise in a blink of an eye with snackable content.
The numbers
@Substralbe grew to an inspirational platform for plantlovers, with the right dose of plant and garden information. Since the launch we can see a constant growth in the follow base.
- 464 followers
- 70 posts
- 5 Story highlights
