Christmas campaign

The Challenge

Tadaaz was looking for a partner to raise awareness about their cards and website for the perfect Christmas cards. In order to do so, the brand set up a collaboration between them and celebrity father-daughter duo Peter and Jitske Van de Veire. For the Christmas campaign, Peter and Jitske designed unique Christmas cards for Tadaaz.

The Work

PR: We distributed a press release to announce the collaboration and did an intensive media-follow up where we also pitched interviews with Peter and Jitske.

Influencers: We sent out personalized packages including the cards and goodies to 20 famous Flemish celebrities which they shared on their social channels. To give the campaign an extra boost and a different audience, we also worked with some mommy influencers.

Content: To create more engagement around the cards, we set up a social activation in the form of a Facebook livestream with Peter & Jitske, where fans could ask them advice for their own Christmas messages.

The numbers

  • 20 news articles
  • 2 interviews
  • 15 Instagram posts
  • 78 Instagram Stories
  • Facebook live stream: reach 21K people
Hulp nodig bij je kerstwensen? Stel nu je vraag aan Peter & Jitske!

Peter en Jitske ontwierpen super leuke kerstkaarten! Maar kan jij nog wat hulp gebruiken bij je kerstwensen op een originele manier te formuleren? Stel dan nu je vraag in de comments!

Geplaatst door Tadaaz op Maandag 9 december 2019