Reebok x Gigi Hadid

How we created a hero moment

The Challenge

How to highlight the collab with Gigi Hadid in all lifestyle media.

MMBSY shared that Reebok and Gigi Hadid are finally debuting their very first clothing collection, suitably called Reebok x Gigi Hadid.
The collection is the perfect combination of Reebok’s undeniable authentic heritage and Gigi’s love for both fashion and sport. What do you think about Gigi’s role as fashion designer?
The collection is inspired by Hadid’s unique history and love for volleyball, featuring bold stripes and color-blocked patterns, as well as the brand new Aztrek Double sneaker.

The Work

Through good content and a strong network in lifestyle media, we were able to reach the right target group. With more than 18 clippings in key media, we have achieved 100% of the predefined KPIs. Even more, 70+ of the outcome has even mentioned the Reebok brand in its title.

The numbers

  • 18 clippings in print and online press
  • 3 146 295 people reached
  • 70% included “Reebok” in the headline