What to do when you want to claim thought leadership through showcasing the expertise of all its members and Covid-19 strikes? No social gatherings anymore, no face-to-face meetings, no personal contact… This was the main challenge for Duval Union. So, thank the Lord for technology and the new phenomena called: webinars. But how to get your audience on board? And how to make ultimate use of your recorded online seminar?
Awareness for the webinar was mainly created on LinkedIn & mail by Duval Union itself and its partners. Due to the strong network approach, the webinar quickly reached the right audience. Besides the social channels, email marketing was a big plus in the awareness and consideration phase which resulted in a high click-through-rate (9%). Before the event, announcements of the webinar were sent to the mailing list of Duval Union. Once the registration made, an automated workflow email was sent with a ‘thank you’ message, the time schedule and the link for attending.
At the webinar we’ve managed to celebrate the knowledge within Duval Union with 13 speakers who all gave a deep dive in a topic they master to perfection. After the event, the attendees received a recap of the webinar by email. This leads to a high download rate on the specific page. We celebrated the afterlife of the webinar with follow-up social content based on the content of the webinar itself, promoted download links and personal Thank-Yous!
- 1 day
- 13 speakers – of which MMBSY
- 11 topics
- 495 minutes of insights
- +200 attendees – 54% attendance rate
- + 30 leads