Sage Appliances

Sage Coffee Journey Event

The challenge

Last fall, Sage Appliances, the high-end Australian brand of kitchen and household devices, launched the innovative, compact and stylish Bambino espresso machine. And of course, this launch deserved an appropriate event! Besides the launch of this newest addition to the coffee range, Sage Appliances also wanted to highlight their other automatic and manual espresso machines. So, we organised the Sage Coffee Journey Event for press and ambassadors who love the black gold, to come and discover the extensive Sage Appliances coffee range.

The work

A launch wouldn’t be complete without a dedicated event and an array of brand lovers. We invited coffee loving lifestyle press and ambassadors to meet the newest addition to the Sage coffee collection. The guests were treated to a latte art workshop, a mug painting session, a roastery tour and of course: delicious food and coffee (cocktails). An afternoon dedicated to the black gold and the lifestyle surrounding it. MMBSY organized the entire event, from location hunting, to coordinating the stylist who gave the venue a cool, contemporary and on brand vibe, to locking in the workshop coaches, the jazz duo and the cocktail master who created 3 beautiful coffee cocktails. We also took care of the creation of the save the date and invite, the actual invitation of our guests and we of course also enjoyed being the hosts during the event.

The results

  • Press & ambassadors: 8
  • Online publications: 46
  • Total reach: 1.446.910
    • Online publications: 49.500
    • Instagram: 1.397.410

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