Blokker wanted to create a genuine connection with potential and existing customers by giving them an explicit reason “why” they should shop at Blokker. That’s when the new tagline “Blokker – Zoveel Meer” was created by their advertising agency LDV. To launch this tagline we created an online content platform, combined with matching newsletters, social media posts, an aligned PR strategy and empowering influencer campaign.
- Increase brand awareness > social reach
- Increase social engagement > social engagement rate
- Traffic > Number of unique page views
www.blokkerzoveelmeer.be offered a continuous flow of inspiration, useful tips & tricks and product insights with an average of one content article per week. Along with these posts, a newsletter was sent out with a direct link to this article, followed by a social media publication on Facebook and Instagram. In addition we made sure a couple of these content themes were translated into ‘bigger trends or topics’ by carefully selected cooking or deco influencer profiles.
A few months before the release of the content articles, our press relations and journalists received a pressmailing containing information related to these articles, but altered to their needs, like the addition of products packshots. This way, when picked up by magazines, the themes in these publications were related to what the audience had seen on social and online.
- Press releases: opportunities to see: 11 951 130 print and 382 967 web
- Influencer campaigns: average engagement rate of 17%
- Fanbase reached 308 000
- Online content articles: 43 000 unique page views