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GIFs are back, and we love them

By 31/12/2020March 28th, 2023No Comments2 min read

Easy does it.

GIFs are back! Or did they really never go away?

Eventually everything comes back. Or does nothing disappear after all? Existential questions…

Take the GIF for example. Since 1987 it’s known as one of the first image animations, accessible for computer dummies. Do you remember? After that, GIFs have had their ups and downs. And yes, 2020-2021 is an up year!

What exactly is a GIF?

GIF, an acronym for “Graphics Interchange Format”, is an image file that can be used almost anywhere where you would use a PNG, JPEG, or another standard image file. Nothing picky, just nice and easy!

Why do GIFs keep coming back? They’re fun. Accessible. Modest. A little like us, we would say. 😉 They have a flipbook-like effect and we love that. A little rough around the edges. It fits the spirit of perfectly imperfect. And the urge for self-made authenticity.

Content creators play with a series of still images. They put them in a loop, creating their short story. And brands? They do exactly the same, because we all love those effortless vibes.

And to be honest, we are huge fans of the 80’s! Soon we will see Atari’s classics Pong and Asteroids coming back. For the Gen Zers and Millenials among us: check out the newly published book: ‘Atari Design, Impressions on Coin-Operated Video Game Machines’.


As you can tell, we are happy the GIF is back!

GIFs stole our hearts, but not only ours. Here are the 25 most used GIFs of 2020. Overall theme? Gratefulness, love and solidarity.

Now let’s spread some positivity!

GIF's are sooo 2020

Written by Mie Van der Auwera – Managing Partner at MMBSY

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