Cinematic Summer

When LolaLiza asked for more than just a fashion show, we delivered a runway powered by real women, real energy, and real impact. With 180+ guests, multiple press clippings, and over 1.2M reach, the event proved one thing: LolaLiza makes every woman shine.

The challenge 

LolaLiza wanted to put its latest collection in the spotlight with an event that went beyond a traditional fashion show. The goal: create an unforgettable brand experience that celebrated diversity, body positivity, and LolaLiza’s connection with real women. The goal was clear: bring the brand’s values of diversity, body positivity, and real women to life while engaging press and influencers in a memorable way.

The work 

We managed the invitation strategy and guest curation for a vibrant dinner and fashion show in the heart of Brussels. We handled press invitations, influencer seeding, and on-site PR. The outcome? A perfect mix of media, influencers, and brand friends at an uplifting/inclusive brand moment. Complete with live music, colour, and community spirit!

The results 

The event brought together more than 180 guest. From press and influencers to close friends of the brand. It generated impressive buzz in both media and on social. With over 40 clippings in leading fashion and lifestyle outlets such as GAEL, and more than 30 influencers sharing their experience live on Instagram and TikTok, LolaLiza’s story travelled fast. Altogether the campaign reached more than 1.2 million people and sparked thousands of genuine interactions. Most importantly, the message came across loud and clear: LolaLiza is fashion that lets every woman shine and this event made that promise unforgettable.