The BORA Awards, organized by ACC and C Square, highlights the most impactful campaigns in earned media and influencer relations. In a world where brands need to stay ahead of the curve and truly connect with their audience, these awards serve as a powerful recognition of strategic and creative leadership. This year, MMBSY proudly claimed four silver and two bronze BORA’s. Winning these awards highlights the importance of communicating an authentic and relevant message that truly resonates with the right audience. It’s no longer just about sales numbers, but about building lasting, meaningful relationships.
1. Mazda – Curated By
SILVER – Use of Talent/Celebrity/Influencer Partnership
The Mazda Summerboost Campaign 2023 redefined Mazda’s image, earning a Silver Award for its innovative blend of craftsmanship, luxury, and influencer engagement. Centered on the “Crafted in Japan” values, the campaign featured a curated event by photographer Marie Wynants at Museum Dhondt-Dhaenens, showcasing the Mazda CX-60 through an exclusive art gallery and personalized test drives. Strategic influencer partnerships achieved over 1.1 million organic reach, 4.6 million paid impressions, and exceptional email engagement rates. By connecting with ‘Astute Achievers,’ the campaign highlighted Mazda’s new premium identity, aligning with values of authenticity and mastery, while generating remarkable brand awareness and engagement.
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2. A.S.Adventure – Daily Dose of Nature
BRONZE – Corporate Image
The A.S.Adventure ‘Daily Dose of Nature Kids’ campaign reconnected children with nature, addressing reduced outdoor play and its impact on well-being. Introducing the Nature Triangle, inspired by the food pyramid, it provided practical guidelines for integrating outdoor activities into daily routines. Backed by five health experts and Tim Beatley’s international insights, the campaign employed a 360° strategy across owned, shared, and earned media. Ambassadors Héritier Tipo and Thomas De Smet engaged kids through videos and social media, while guides and media coverage amplified reach. With 26M+ touchpoints, increased sales, and 6,000 downloads, the campaign earned a Bronze BORA Award.
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3. A.S.Adventure – Product, People, Planet
SILVER – Always-On B2C & B2B
BRONZE – Governance
The A.S.Adventure “Product, People, and Planet” campaign seamlessly combined product promotions with a focus on ESG commitments, emphasizing three core pillars: product, people, and planet. Addressing the gap between actions and perceptions, the campaign positioned A.S.Adventure as a thought leader in outdoor retail and lifestyle.
Using a dual approach, proactive efforts included press releases, trend emails, and sustainability-focused interviews, while reactive strategies like newsjacking ensured ongoing media presence. With 357 media clippings and a reach of over 270 million, the campaign boosted brand awareness, achieving a 60% sales increase in walking shoes since 2019 and earning Silver and Bronze BORA Awards.
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4. Veritas – Love Your Legs
SILVER – Best Multi-Platform Campaign
SILVER – Use of Talent/Celebrity/Influencer Partnership
The Veritas “Love Your Legs” campaign transformed compression stockings into a symbol of health and fashion, breaking stigmas through a multi-platform strategy of PR, social media, influencer marketing, and events. Olympic athletes Nina Derwael and Alexander Hendrickx, alongside neurologist Professor Steven Laureys, lent credibility and appeal to the initiative.
Focusing on leg health and preventive care, the campaign emphasized the functionality and style of compression stockings. A “10 Things to Do to Take Good Care of Your Legs” charter reinforced this message. Reaching 37 million people, it quadrupled compression stocking sales, with 40% from new customers, earning two Silver BORA Awards.
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