The Challenge

How to raise brand awareness for Tilda Steamed Basmati Rice as healthy, easy-to-use convenience food?

Tilda Rice is the only 100% pure Basmati Rice in the Market. Originally just sold in bulk packagings, but a few years ago, they launched ready-to-use pouches of Steamed Basmati Rice in various flavours, ready after only two minutes in the microwave.

This is convenience food at its best: pure and natural, tasty and ready in a snap.
Tilda wants us to increase brand awareness and to establish Tilda Steamed Basmati Rice as healthy, easy-to-use convenience food, in line with modern-day fast living combined with health concerns.

The Work

We asked chef Louise De Brabandere to develop 4 recipes based on various flavours of Tilda Steamed Basmati Rice and covering four different continents – hence ‘Tilda Rice Around the World’.
We then invited influencers and food writers for a cooking session with Tilda Steamed Basmati Rice at Louise’s cooking atelier in Temse.
Under Louise’s guidance, attendants split in four groups to prepare the recipes. Then the whole group sat down to taste the result.

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