How to raise brand awareness for Tilda Steamed Basmati Rice as healthy, easy-to-use convenience food?
Tilda Rice is the only 100% pure Basmati Rice in the Market. Originally just sold in bulk packagings, but a few years ago, they launched ready-to-use pouches of Steamed Basmati Rice in various flavours, ready after only two minutes in the microwave.
This is convenience food at its best: pure and natural, tasty and ready in a snap.
Tilda wants us to increase brand awareness and to establish Tilda Steamed Basmati Rice as healthy, easy-to-use convenience food, in line with modern-day fast living combined with health concerns.