The Challenge

Highlight the Mix & Match bikini range during an event and create a buzz.

Originally just a mere little surf shop from the back of some surfer’s dude’s garage, O’Neill has grown into the original California surf, snow and lifestyle brand. It’s there and then that Jack O’ Neill, the guy who pioneered the first neoprene wetsuit to extend his surfing sessions in the bone-chilling waves of Northern California drew the outlines of today’s successful and popular sports brand.

Jack’s initial vision led to creating functional and innovative board riding products to continue to inspire people what they love doing most.
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The Work

Honouring O’Neills free spirit, we launched the new Mix ’n Match range with a fitting event: a true surfer’s day out on the (modest) waves of the Belgian North Sea.

We invited both press and influencers to pick their favourite bikini with the help of the Bikini Mixer Tool, followed by a surf initiation session at the famous Surfer’s Paradise in Knokke.
A professional photographer took snaps of our influencers, so they could share them on their own channels. The result: a day of sun, smiles and splashing around in surf-proof bikini wear!

 

We took over O’Neill’s IG and the press that day/week, with the following results:

72

Instagram posts

510865

Reach

5

IG Posts

67

IG Stories

Wish you were there

Our proud account manager

“No better way to spend a sunny day in July than in an O’Neill Mix & Match bikini on the small Belgian waves. Surf’s up!”

DorienAccount manager