The Challenge

How can we inspire the SUN68 target group on social media?

As an Italian casual-wear brand, SUN68 likes to steer away from the traditional rules of fashion. Since 2005, SUN68 has entered the fashion world from the back door, creating a line of products that stood out for their uncompromising aesthetics and original design.

Being a big fan of inspiring the common people, designing the right clothes for everyday life has become their trademark. Think: clothes for people at the centre of a creative process, a vision that reflects in their collection.

The Work

To show how you bring a spark in everyday city life, we invited 4 influencers to highlight their very own favourite city hotspots, wearing SUN68. These ‘private tour’ city visits of Aalst, Brussel, Kortrijk & Leuven were documented with photo and video and were re-posted on the influencers’ social channels and the owned media from SUN68.
We can see our 4 cool cats in their urban lifestyle, showing us their favourite coffee places, bars, quiet spot or city view, with their casual SUN68 outfits on fleek.

  • Influencer marketing campaign management
  • Content creation (photo + video)
  • #SUN68everydaylife, #SUN68moments
  • @sun68

99100

People reached

130000

Impressions

11000

Comments & likes

4.38

Engagement rate

Too beautiful not to share

Happy marketing team

“The city life concept was a match made in heaven. Translating it into a relevant content storytelling campaign with focus on editorial and shareable content for the social media channels worked like a charm.The combination of photo and video made an allround inspiring story.”

JoostPhotographer