The Challenge

How to create more notoriety for la Redoute Interieurs online and on social media?

People know La Redoute originally as the classic post-order clothing brand. But La Redoute Interior, the brand’s home & deco collection, is on a mission to leave its mark on the market by inspiring interior lovers.

The Work

Instead of only focusing on the products La Redoute Interieurs has to offer, we decided to launch a marketing-driven campaign around a specific moment.

We asked influencers to tell us what their fav cocooning moment looks like at home and what makes it so special. And most of all: how would they integrate the new decoration of la Redoute Interieur in this particular place?
Out of more than 100 candidates we picked our 10 favorites.

The result was an online boost for La Redoute Interieurs with blog posts, Instagram posts and numerous creative stories with insta-proof, yet very approachable interiors that inspired many.

276000

People reached

22000

People engaged

184000

Impressions harvested

40

Publications

We were all over Instagram