Give the collection an international level, without overlooking the brand’s dna.
We needed an ambassador with international allure, but with a local following as well. Sofie Valkiers is one of Belgium’s most famous fashion bloggers, blogging since 2008 with over half a million followers on IG. She knows the ins and outs of high end fashion, resulting in collabs with Chanel and a direct hotline with Paris, London and Milan’s fashion scene. Sofie has been top of mind for a collab with Caroline Biss and the new FW18 collection was going to be our shot..